Text message marketing has been getting a lot of popularity nowadays in the USA.
As Generation Z shifted from IM messaging to text messaging, more businesses are finding ways to attract customers using this technology.
There is no one size fit all for this particular marketing medium.
Business should be very careful in approaching this medium as this is a very personal one. If email is proliferated by SPAM, rest assured that bad marketers would attempt to do the same thing on the phones.
Watch for a series of articles that would introduce businesses into the world of Text Message Marketing.